I am a luxury branding, marketing and communications specialist with a keen interest in brand storytelling.
I enjoy MUSIC both new and classic, ART, FASHION, FILM in every expression, THEATER that delights, FOOD for all occassions, DRINKS that delight, BEAUTY lotions and potions and CREATIVITY in all aspects of life's great pageantry.
Monday, September 12, 2011
Lacoste La Machine L.12.12 launch in NYC, Enter To Win A Trip To NYC
LACOSTE’s announcing its biggest celebration – the US launch of the men’s fragrance collection, EAU DE LACOSTE L.12.12. This exciting collection will be brought to life with an audacious, high-tech campaign featuring La Machine L.12.12, a spectacular mechanical and virtual art installation that will be on display at the heart of New York’s Grand Central Station Terminal, September 19th – 27th—and you have a chance to win!
The fragrance collection, EAU DE LACOSTE L.12.12 Blanc, Bleu and Vert Editions speak to the heritage and innovation of the LACOSTE brand as they transform the iconic shirt that launched the LACOSTE Empire, the L.12.12, into a trio of simple, elegant, and timeless scents.
In 1927 a stifling blazer was worn, Rene Lacoste re-imagined the way to play tennis…the collection was named for, L for Lacoste, 1 for the unique fabric, 2 for the short sleeved design, and 12 for the number version Rene chose.
Fresh and clean describe the trio of scents which marry remarkably well with the brand image. The packaging is smartly sporty and the scent experience is crisp and light.
Lacoste L.12.12 Blanc / White ~ simplicity, freshness and elegance, with notes of grapefruit, cardamom, rosemary, tuberose, ylang-ylang, leather, suede and cedar.
Lacoste L.12.12 Bleu / Blue ~ strength, aquatic life and masculinity, featuring mint, grapefruit, sage, orange blossom, patchouli, oak moss and fern.
Lacoste L.12.12 Vert / Green ~ nature and well-being. The notes include bergamot, grapefruit, melon, verbena, fig, lavender, thyme and birch leaves.
The Eau de Lacoste L.12.12 collection will be available in 30 and 100 ml Eau de Toilette
La Machine L.12.12 is a unique interactive visual installation which shows that transformation of the shirt into a fragrance both mechanically (you can watch as a polo shirt is magically transformed into a bottle of EAU DE LACOSTE L.12.12), and virtually through special user generated videos – 35,000 people around the globe will become part of the La Machine L.12.12 instillation for the world to see.