Thursday, April 3, 2014

2014 Ignites a New Visual Identity: Buccellati’s First-Ever Entry into Tech

The "new" world economy is upon us. Luxe is back, and bigger than ever, from Basel News in Switzerland comes Buccellati's introduction of a solid-gold made-to-order iPhone case from one of the world’s most distinguished family-built, haute-jewelry houses in Europe.

"Since 1919, every piece coming out of the house has been designed by a Buccellati family member, beginning with Mario in 1919, followed by his son, Gianmaria, then Andrea and finally his daughter, Lucrezia, who assumes co-design responsibilities on the brand’s new collections in 2014 and onward."

"In representing the youngest generation of Buccellati design, it is only natural for Lucrezia to challenge the family’s expert artisans with an unexpected product that will be released during Baselworld 2014 – completely solid gold iPhone and iPad mini cases blanketed by illustrations of the sun inspired by Leonardo da Vinci’s historic drawings. Each sun has been molded, sculpted, and encrusted with precious diamonds by the skilled hands of an artisan. Along with masterfully illustrating the link between the past and the future, the collectors’ items also mark a specific moment in time as only the fleeting nature of technology can."

Sadly though, as any die-hard Apple-fan knows, the release from this venerable design-icon may come too late for those with a high-enough expendable income to afford such luxuries. The new iPhone 6 will premiere by September (if not August, I hope) and exhibit it's own blingy Saphire Glass screen with a larger form-factor (most likely 4.7"), making this little charmer more quaint than necessary. But then, you'll simply have to order up a new one, as they're all individually hand-crafted to order. 
Lucrezia Image:

**UPDATE: I just received this intriguing KickStarter option for those looking for an alternative to bling and seeking functionality for your life "on the go," TaskLab developed an iPhone case that makes your smartphone even smarter. If you'd like to support the little guy, take a look at what entrepreneur Addison Shelton and his team at TaskLab has dreamt up.

"myTask" not only protects your iPhone, but it also incorporates a hidden compartment with a range of tools designed to help in times of need and customized for your life. The shell case is slim, beautifully designed, looks and feels great.  Also, it is fully TSA compliant and weighs a feathery 65 grams so barely adds any bulk to your phone.

  • myTask BIKE includes tire patches, wrenches, a screw driver and a bottle opener. All of our tools are manufactured of the highest quality 440C stainless steel and Polycarbonate. 
  • myTask URBAN is outfitted with an array of travel tools including: a pen/stylus, bottle opener, mirror, LED light, USB drive, large 2" scissors, eye-glass screwdrivers, nail file, ruler, tweezers and more.
  • myTask STASH features the slide-out tray that you can customize to hold whatever you want!

You can learn more about myTask at and on their site here:

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